<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Minimum Viable Brand articles</title><description>Minimum Viable Brand is a guided sprint to launch your brand, minimally. Your brand story, a logo, a brand kit and your first touchpoint in one month. By Humankind Design, Singapore.</description><link>https://minimumviable.design/</link><language>en-sg</language><item><title>What is a minimum viable brand (MVB)?</title><link>https://minimumviable.design/articles/minimum-viable-brand/</link><guid isPermaLink="true">https://minimumviable.design/articles/minimum-viable-brand/</guid><description>A minimum viable brand is the smallest brand system that can carry a real product to real customers: a story, a name, a mark, basic usage rules and one properly built touchpoint. It is not a cheap logo, but the least a founder needs to launch credibly while still learning who their customers are.</description><pubDate>Sun, 27 Sep 2026 11:35:04 GMT</pubDate></item></channel></rss>